Reducing Deposit Drop-offs in a Multi-Network Crypto Platform
Reducing Deposit Drop-offs in a Multi-Network Crypto Platform
Making deposits simple and clear for new onboarding users and existing users
SOLUTION
PROBLEM STATEMENT
PROBLEM STATEMENT
What can be improved?
What can be improved?
Only 60% of users successfully complete the deposit flow, while the remaining 40% drop off before funding their account. The primary reason is confusion around selecting the correct network, asset type, and product-specific balance, creating friction during the deposit process.
Only 60% of users successfully complete the deposit flow, while the remaining 40% drop off before funding their account. The primary reason is confusion around selecting the correct network, asset type, and product-specific balance, creating friction during the deposit process.
OUR RESEARCH METHODS
OUR RESEARCH METHODS
How did we discover the problems?
How did we discover the problems?
Product analytics
Product analytics
Analyzed deposit funnel data to identify drop-off points.
Analyzed deposit funnel data to identify drop-off points.
Session recordings
Session recordings
Observed how users interacted with the deposit flow.
Observed how users interacted with the deposit flow.
Customer support insights
Customer support insights
Reviewed support tickets to understand common deposit issues.
Reviewed support tickets to understand common deposit issues.
User interviews
User interviews
Spoke with traders to understand confusion around networks and balances.
Spoke with traders to understand confusion around networks and balances.
What do we want to achieve?
What do we want to achieve?
Clarify the difference between Assets and Available to Trade balance.
Clarify the difference between Assets and Available to Trade balance.
Increase successful deposits & reduce drop-offs in the deposit flow.
Increase successful deposits & reduce drop-offs in the deposit flow.
Help users understand which USDC is required for each product.
Help users understand which USDC is required for each product.
Simplify the deposit experience for first-time users.
Simplify the deposit experience for first-time users.